Inspired by our core anchor – Dynamic Psychology – combined with broad experience in classic qualitative methods, we have created thinking processes that work!
Crossing techniques, processes and methods – spanning categories, audiences and geographies – these tools infuse added value to each project.
That is the Power of Knowledge.
MARKETING INNOVATION PROCESS
OBJECTIVE:
Create
Invent
Develop
Transform
Design
OUTCOME:
New products, packages, labels
New benefits
New segments
New concepts
New communication strategies
New marketing strategies
OUR TOOLS:
Ideation Proces
Concept Development Process
New Product Development Process
Insights Generation
Strategic Brand/Consumer Workshops.
DEEP UNDERSTANDING PROCESS
OBJECTIVE:
Learn
Discover
Break paradigms
OUT COME:
Consumer - Who: Needs, aspirations, motivations, values, dreams, frustrations and barriers regarding the categories, product segments and brands
Key meaning and benefits of the categories, segments and brands
Unmet needs around categories, product segments and brands
OUR TOOLS:
Deep Immersion Understanding Process around consumers, categories, product segments and brands
Ethnographic Research Process
Shopper Understanding at point of sale
Consumer Panels
VIRTUAL QUALITATIVE PROCESS
Any of our processes can be planned and executed using digital virtual tools.
Conscious of the new communication channels of consumers, we continue experimenting and adopting new options that complement, enrich and accelerate qualitative research. This includes:
Online Consumer Panels
Online Interviews and Group Sessions
Online Diaries
We have learned that virtual tools cannot replace being "face to face" with the consumer, so we take best advantage of these new methods as another way to get closer to the consumer and her world the way she sees and lives it!.
EARLY UNDERSTANDING PROCESS
OBJECTIVE:
Anticipate
Adjust
Optimize the Marketing Plan
OUT COME:
Early diagnosis of initiative performance, its strategy and execution
OUR TOOLS:
Qualitative Tracking Process
STRATEGIC IMAGING PROCESS
OBJECTIVE:
Learn
Discover
Break paradigms
OUT COME:
Understand where the brands and their benefits live in the hearts and imaginations of consumers
Relevance of the brands and the main competitors
Brand deep dive understanding
Strategic directions of the brands, categories and segments
OUR TOOLS:
Strategic Imaging Workshops:
Big-Bang Workshop
Strategic Mock up Workshop
TACTICAL ASSESSMENT PROCESS
OBJECTIVE:
Fine - tune
Select
Explore potential upside
Optimize strategies
OUT COME:
Assessment and Optimization of concepts, communication, packaging
OUR TOOLS:
Concept & Communication fine tuning process
Product, Package and Label Test
Expert Panels
Technical Tests of Product performance
